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Tuesday 16 December 2014

Sunny Leone Defeats Modi to Top the Google's Most Searched Celebrity in India

Despite the Lok Sabha elections in 2014 and the aggressive digital campaigns by Bhartiya Janata Party, Sunny Leone, the Hindi film actor of Indo-Canadian and American origins, pipped Prime Minister Narendra Modi to become the most searched personality in the country during the year.

Modi was the second most searched celebrity, accoridng to Google's 'Year in Search' list for 2014. The Prime Minister is followed by Bollywood actors Salman Khan, Katrina Kaif, Deepika Padukone, Alia Bhatt, Priyanka Chopra, Shah Rukh Khan and Poonam Pandey.

"Prime Minister Narendra Modi was one of the top most searched personalities this year, coming ahead of Bollywood biggies - the first time a politician has gained more search popularity than entertainment celebrities," intnernet major Google said in a statement. "The historic 2014 Lok Sabha elections emerged as India's first digital election and revealed that an online presence mattered considerably for all political parties."

The term 'Elections 2014' topped Google India's trending lists in 2014, followed by FIFA 2014, iPhone 6, GATE 2015 and IPL 2014.

Searches for Football World Cup and Indian Premium League "broke records", Google said, with top searches being around teams, players, scores, and match results.

Besides elections, the death of Sunanda Pushkar and the unsolved mystery of Malaysia Airlines 370 also generated search curiosity. Cricketer Virat Kohli stood tenth in this list of 'personalities across categories', ahead of Sachin Tendulkar, who remained among the top searched for sports personalities despite his retirement.

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